Who We Are

Old Town StepsCatherine C. Wemette, MPA, ACC, CAE
Chief Goodness Officer

With almost 20 years of management experience in fields including banking, associations and retail, Catherine has a unique perspective on how to get the best out of people. She started Good for the Soul LLC in 2014 to help organizations cultivate their talent and get results through coaching, facilitation, training and project management. As the Chief Goodness Officer, she is responsible for helping others achieve their success and celebrating wins along the way. Most recently, she worked with the American Institute of Architects as their first Director of Employee Learning and Engagement, overseeing five years of continued growth in their employee engagement as measured by Gallup’s Q12 survey.

Prior to taking an association hiatus to work for her favorite shoe designer, John Fluevog, Catherine served as the membership director for the Licensing Executives Society (USA & Canada). Additional association experience includes the Association of Fundraising Professionals (AFP) and the American Society of Association Executives (ASAE) in chapter relations, membership and education departments.

Catherine earned her executive certificate in Leadership Coaching from Georgetown and earned her Associate Certified Coach (ACC) credential in 2020. She is a member of the International Coaching Federation. She also received her Certified Association Executive (CAE) credential and is a member of ASAE: The Center for Association Leadership. She completed her Master of Public Administration with a concentration in nonprofit management from The George Washington University and graduated from Hope College in Holland, Michigan with a BA in communications and political science. In her spare time, she tries to figure out how a Minnesota girl ended up in Virginia with no snow for any sort of regular skiing (though she is a fan of the Virginia wineries, so it’s not all bad news).

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