Who We Are

Old Town Steps


Catherine C. Wemette, MPA, CAE
Chief Goodness Officer

With almost 20 years of management experience in fields including banking, associations and retail, Catherine has a unique perspective on how to get the best out of people. She started Good for the Soul LLC in 2014 to help organizations cultivate their talent and get results through facilitation, project management and coaching. As the Chief Goodness Officer, she is responsible for helping others achieve their success and celebrating wins along the way. She is currently working with the American Institute of Architects as their Director of Employee Learning and Engagement.

Prior to taking an association hiatus to work for her favorite shoe designer, John Fluevog, Catherine served as the membership director for the Licensing Executives Society (USA & Canada). Additional association experience includes the Association of Fundraising Professionals (AFP) and the American Society of Association Executives (ASAE) in chapter relations, membership and education departments. Catherine graduated from Hope College in Holland, Michigan and completed her Master of Public Administration with a concentration in nonprofit management from The George Washington University in 2006. She earned her Certified Association Executive (CAE) credential in 2009. In her spare time, she tries to figure out how a Minnesota girl ended up in Virginia with no snow for any sort of regular skiing (though she is a fan of the Virginia wineries, so it’s not all bad news).